How to Earn Money on Twitch?

Making easy money by doing what you love – is the ultimate dream of many. With Twitch, this dream can come true for you!

Twitch is the most popular platform for a variety of streams. It started as a video game streaming platform and has grown into the ultimate live-streaming destination for literally every taste. Nowadays, it has an average of about 8 million people per day.

Many people build their careers on Twitch by dedicating themselves to streaming and making quite a pretty penny by doing it. All you need is gear like and your passion, of course. So, let’s dive right into it and find out how to make a successful Twitch streaming career.

What exactly is Twitch?

Twitch is a live streaming platform where users can watch others play video games. It’s similar to YouTube, but with a user-generated content focus. Anyone can start a channel and broadcast their gameplay for others to follow.

There are two ways to make money on Twitch: through subscription revenue and ad revenue. Subscriptions are monthly fees that viewers can pay to watch channels uninterrupted. The more viewers a channel has, the higher the subscription fee will be. Ad revenue comes from ads that are shown before, during, and after broadcasts. Ads are typically 15-30 seconds long, and they’re charged based on how many views they receive.

To make money on Twitch, you need to have a channel with a large following. In order to increase viewership, you’ll need to create engaging content that viewers will want to watch. You can also promote your channel by using social media platforms like Twitter and Facebook.

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Where to start?

First, you need to decide what you want to show your viewers. This is the easiest (as it doesn’t require additional technical and specific knowledge) and, at the same time, the most challenging part. After all, coming up with the idea that will hook the audience may not be easy.

The most obvious topic for Twitch streaming is video games. The platform started based on video games, so you can expect millions of gamers on Twitch. Streaming games is a no-brainer in this case.

IRL broadcasts are also very popular on the platform. They are, as the name implies, focused on real-life experience. And here, your scope for imagination is endless. People are streaming their shopping trips, gym sessions, travel, and all sorts of lectures, even simple conversations on the couch with friends. You can simply start a stream with a webcam just to chat with followers.

Finally, a major category of streams on Twitch is creativity. Or rather, any creative activity. Such streamers write music, edit photos & videos, and cook, to name a few. People are always excited to see someone’s talents. You can even arrange an online performance for someone. The sky is the limit – just don’t do anything illegal.

Try to understand what you do best. This is what you should bet on during streams. After all, pursuing the hype will unlikely lead you to something sensible. In addition, there is always a risk of burnout if you do something you don’t really love for a long time, so think it through.

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Your first steps

Next, you need to create an account on Twitch. You may already have one if you use the platform regularly. Even if you don’t, registration won’t be a problem. You should pay special attention to your nickname, as that’s how your audience will recognize you. However, it can be changed if needed.

To run your stream, you need to download additional apps and take the time to set them up. However, in 2024, Twitch has all prerequisites for beginner streamers to start broadcasting without too much difficulty.

The easiest way to start streaming is using the official Twitch app for iOS and Android. Any smartphone is enough for this task. The only thing left is to choose the category, and you can start streaming. Modern smartphones deliver impeccable quality, so you don’t need additional cameras. A smartphone is a perfect choice if you just want to walk around and chat with the audience while showing them something. For more advanced streams, buying a tripod and additional lighting makes more sense as it allows them to look better in the frame.

You need a high-end PC to broadcast. Streams put a heavy load on all the resources of the computer, and the more powerful games you plan to run, the more powerful the PC you need. The same goes for the webcam and microphone – professional streamers use expensive professional equipment.

Practice, practice, practice! Many beginner streamers make the mistake of thinking that they don’t need to practice because they know what they’re doing. Wrong! Even if you don’t have any prior experience streaming, taking some time each week to practice will help you get better faster. This can be done by watching other streams or by practicing specific aspects of your own stream (such as microphone technique or gameplay).

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The Twitch Partnership Program



The Twitch Partnership Program is the final step in building a streamer career. Twitch Partners receive a checkmark next to their username to make them stand out. They can also count on a 70/30 distribution of money in their favor. Twitch itself will pay all bank fees.

Twitch partners are highlighted on the main page of the site, which always gives a huge increase in popularity. They are also invited to all sorts of online and offline events.

Large advertisers are also willing to cooperate with Twitch celebrities. As a result, the income of individual streamers can reach tens or even hundreds of thousands of dollars.

Final Words

Twitch is a great way to make money as an online content creator. You do not need any special skills or prior experience to start streaming and earning money on Twitch. All you need is an internet connection and a Twitch account. There are a number of ways you can make money on Twitch, including joining affiliate programs, selling merch, and doing live chat sessions. If you have some creative ideas for content that you want to share with the world, then streaming might be the perfect platform for you!