Customizing Your Private Label Bottled Water: Design Tips And Strategies

Water is essential for our well-being, and we all know it is important to always have a bottle of water close to you. Some people are lucky enough to have drinkable tap water and don’t need to spend additional money on clean drinking water. Others, on the other hand, must pay a lot of attention to package and manufacturing standards to ensure the water is completely safe for them and their families.

Surely, bottled water is a huge business to run. Some of the brands are pretty exclusive, as they offer premium packages and highly controlled manufacturing.

So, the idea of running a private brand for bottled water is a nice way to start something that will be completely yours. But, the path to successful sales is not as straightforward as we expect. You’ll have to put enough effort into production and branding, which is maybe the key element for better sales.

So, you’ll have to start researching your options, like testing the market. Or maybe you can ask yourself – where to find custom bottled water near me, and what are my options – so you can easily find on this site everything you need to start working on your private brand.

Additionally, you can work with experts in the field or sign up for a collaboration with an already-known bottled water brand.

You have a few options available for sure. The thing is, you’ll have to think about the design and branding earlier than you can imagine. It’s even better to already have some plan when pitching your ideas to increase the chances for successful collaboration.

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Still, let’s take some look at them:

1. Keep the label simple and attractive


We are sure you want to use unique color combinations and extraordinary fonts to highlight your brand. Still, you’ll have to keep in mind that people prefer simple things, especially when associated with water. If you build your plan around fresh drinking water, we suggest keeping the product label clean, simple, and easy to read.

On the other hand, you can add some color to the label if you add aromas and enriching ingredients. For example, add yellow tones if your water comes with a lemon and lime flavor. Use red tones if you plan on selling forest fruit flavors or green for mint flavors. You have many options, but it seems like these days, less is more – so it’s better to stick to that idea, especially if you want to create a brand that resonates with the audience.

2. Make the design visually appealing


We said not to overdo it with design and typography, but that doesn’t mean keeping it simple, like black letters on white labels. Surely you can be a little creative when it comes to custom designs. You can test a few simple color schemes and see what works best for you.

If you can’t handle this task, we suggest working closely with the graphic designer of your choice, so you can together figure out the best way to promote the product. And you’ll need promotional designs too.

Keep in mind that bottled water is not only a label – you’ll have to pay attention to the advertising. And you can do it best if you use an appealing design that sells.

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3. Brand your products


Your label should be consistent with your overall brand identity. Use your brand colors, fonts, and messaging to reinforce your brand and make it recognizable. Branding is a way to stand out from similar products on the market and show that you are worth giving consumers a chance. Of course, you should pay as much attention as possible to this part because it is easy to cross the threshold of good taste and overdo it with promotion and an aggressive campaign.

That is why it is important that you determine the voice of your brand and take part in creating the message that you will convey. Bottled water may not seem like a big deal to you, and you count on easy market placement, but you should still pay as much attention as possible to be recognizable and unique. And that is possible only with branding.

4. Use quality materials to promote your brand


You might think we’re overdoing this advice regarding water, but imagine what it would be like if we didn’t pay attention to quality. Therefore, think carefully about this part of the production. It is up to you to decide whether to use glass packaging or easily recycled plastic. The goal of all this is that the final product has a satisfactory quality.

Often quality is what sets you apart from the competition. And if you think that this aspect is not important for water, you should not even start this business. But if you know that quality water goes hand in hand with quality packaging, then you are well on your way to building a recognizable brand that everyone will appreciate.

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5. Appreciate the honest feedback

This is a really tough part, but honest feedback can be much more helpful than any advertisement. This way, you can improve your negative sides but also learn what you do well and not change it. Don’t get discouraged if you get negative feedback from anyone.

It’s up to you to accept what you consider relevant and discard what isn’t valid for your business. Of course, do not forget that it is drinking water, which should be your direction on improving the product.


As you can see, what you need is a clear approach and confidence. After that, things get a lot easier. If you are determined to produce a private label of drinking water, then do it – but be aware that there is already a lot of competition in the market.

However, it is enough to have a clear goal and mission so that you can position yourself as a market leader. And with a little effort and a lot of dedication, we believe that you will succeed in all your intentions to sell the product to those who need it the most and even build a brand of your own.