People make opinions about other people based on their appearance. So we say that a suit (does not) make a man, or that we shouldn’t judge a book by its cover. If a man doesn’t wear shirts and a suit, does that mean he’s not a good businessman? It may not mean that, but often the first impression we use to make our judgment is important. It is no different with products that seek success in the market. The suit of your product is its packaging.
People make opinions about other people based on their appearance. So we say that a suit (does not) make a man, or that we shouldn’t judge a book by its cover. If a man doesn’t wear shirts and a suit, does that mean he’s not a good businessman? It may not mean that, but often the first impression we use to make our judgment is important. It is no different with products that seek success in the market. The suit of your product is its packaging.
Your product must be a reflection of what you want to say, but you do it not only with the function of the product but also with its aesthetics. According to allinpackaging.eu, an interesting fact is that as many as 95% of new products fail because consumers do not have the time and energy to weigh the advantages and disadvantages of products, so they use shortcuts to make a decision, and in this case, the shortcut is product packaging (source). Knowing this, we hope you are already considering custom packaging for your product. If not, below are some more ways it can take your business to a whole new level.
1. Investing in custom packaging makes your product recognizable
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One of the prominent reasons why packaging is significant is brand recognition. Think about your favorite brands, you may have noticed that there is something very aesthetically pleasing and tempting in their packaging. Excellent packaging sets the product apart from the competition. Try to make your brand unforgettable and recognizable and stand out from the competition. People, packaging plays a vital role in customers’ purchasing decisions.
Demand for packaging is growing exponentially and there is no doubt about that. Packaging design is one of the most aesthetically pleasing strategies for capturing eyeballs and seducing customers. The opinion of most business owners is that packaging is of little importance, and the contents inside are the most important. Emphasizing product packaging, several brands have completely transformed packaging design to a whole new stunning level.
2. Increase product sales
One fact that we have already mentioned is that custom packaging of the product can greatly affect its attractiveness and that it can be crucial in the customer’s choice. Just looking at the product shelf can discourage the customer from giving up any purchase while the outer packaging can be exactly what will decide its choice. As much as 84% of custom packaging encourages the customer to buy.
3. A great marketing tool
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All that we have stated so far leads us to the conclusion that it is also a very good marketing tool because the ultimate goal of marketing services is actually the sale of your services or products. It is an amazing realization that we are not even aware of how we are not the only promoters of our products, but also the users themselves, and 40% of them will share photo packages on social networks if they are impressed enough. Imagine how much the user liked it if he decided to share it on his social networks, regardless of the number of followers that their post will reach.
4. It’s a huge part of your brand
When you are already thinking about the custom design you will use for your packaging, pay attention to the colors. What you want to say, and what consumers often read, are colors. Let’s say that if you produce and sell eco-products, it is to be expected that green color is associated with them as something from nature, if you produce metal products, some silver-gray color will be found next to them… so, these are just some of the options. Of course, you are the one who will give the final word, decide how you will present yourself in the world, and see how people will perceive you in all this. Your logo is also important in everything, so don’t start a business without a well-made recognizable signature and a website where you can find more information about your products. All this should be a part of your custom package, making it a part of your brand.
How to choose the best packaging strategy for your product
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Companies spend millions and even billions on packaging design every year. So, you want to make your custom package as good as it could be. Below are some things to consider.
1. Think about the product
Your content is a crucial factor in determining the weight, size, and shape of product packaging. Be precise and smart with your packaging design. It is even possible to pay attention to small details.
2. Be creative
Be creative and come up with something extraordinary that people are interested in buying. Don’t limit yourself and find ways to increase the brand’s popularity in the future by adding seasonal and promotional items.
3. Security and safety
Adding security features to packaging is a really great idea. Today’s customers pay more attention to health and hygiene and make sure that the packaging design meets their expectations.
The role of packaging today is much greater than it once was. In addition to transport and protective purposes, packaging also has a communication, use and sales function, all of which should be taken into account. Packaging itself becomes a link between you and your consumer because it contains your recognizable brand that the consumer is looking for in a sea of different products. When choosing packaging, keep in mind that, in addition to being the protector of your product, it tells the story of the product itself. So, knowing how important it is, and how it can contribute to boosting your sales, making the brand recognizable, don’t hesitate to invest a bit more money in its customization. It will surely take your business to the next level, and create a base of loyal customers.
