Top 5 Niches on Instagram 2024

Without a doubt, Instagram is one of the most effective marketing tools available today. According to statistics, half of Instagram users have purchased a product or service they saw on the platform. According to Statista, Instagram will be the seventh-most visited website in the world in June 2024.

If you want to make money on Instagram, the first step is to identify an Instagram niche with high-profit potential.

The best Instagram niches are specific and aspirational and work well with visual content. Furthermore, they use products and services to solve specific customer problems.

Here are 5 profitable Instagram Niche ideas:

1. Fitness and Health

The health and fitness industry is massive, as almost everyone is looking for ways to live healthier while still keeping up with their daily responsibilities. If you can solve some of the problems people face in their quest to be healthy, health and fitness could be your niche.

However, because the health and fitness field is so broad, you’ll probably have a better chance of making money if you narrow your focus.

Here are some sub-niche examples to get you started:

  • Diets for busy people.
  • Workout challenges.
  • Low-budget fitness equipment or homemade equipment.
  • Supplements and consumables.
  • Meal preparation ideas.


Why is this Niche profitable?

Health and fitness is a growing market. The modern lifestyle encourages unhealthy practices such as spending hours in front of a computer, so there will always be a demand for healthier practices.

Furthermore, this niche lends itself to visual content, such as posts and stories. It is associated with a nearly limitless number of products and services you can promote.

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2. Fashion

The fashion niche is self-explanatory; it has been profitable for decades, if not centuries. Instagram models and influencers are now taking fashion entrepreneurship to new heights. Instagram allows you to build a following and promote products (or send users back to your fashion blog or Amazon store).

Here are some sub-niche examples:

  • DIY Fashion.
  • Throwback fashion.
  • Jewellery.
  • Independent designers.
  • Sewing tutorials.
  • Handbags.


Why is this Niche profitable?

According to statistics, Instagram has a significant influence on global fashion trends. Fashion brands reportedly outperformed all other social media platforms in 2019, with an average engagement rate of 0.68% per post, higher than Twitter or Facebook.

3. Food

One of the most popular Instagram niches is food. High-quality food images practically sell themselves because they immediately stimulate a user’s taste buds. Creating food-related content on Instagram is especially beneficial if you run a food blog and want to direct users back to your site for recipes (and then make money through ad revenue from all your blog traffic).

Here are some sub-niche examples:

  • Cooking.
  • Religion-based recipes.
  • Nationality-based recipes.
  • Vegetarian diet.
  • Home recipes.
  • Baking.
  • Cookware.
  • Recipes for college students
  • Recipes for busy moms


Why is this Niche profitable?

Many people want to branch out and try new foods, which you could easily turn into a money-making opportunity. You don’t have to be a great cook to make money selling cookware, promoting businesses that sell specific foods, or even reviewing restaurants. You can see how the views that food reels gain on Instagram. Click here to see the top reels of the week and you will notice a lot of food reels in them.

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4. Travel

Don’t be intimidated by Instagram’s established travel accounts; there’s still so much to talk about when it comes to travel.

According to AdWeek, Instagram is the “modern-day travel agent,” and they have the data to back it up. According to statistics, 48% of travellers choose their destinations based on Instagram content.

If you’re interested in the travel niche, here are some sub-niches to consider.

Here are some sub-niche examples:

  • Adventure travel.
  • Destination weddings.
  • Cultural tourism.
  • Staycation destinations.
  • Travel equipment marketing.
  • Bleisure. (travelling for business and leisure)


Why is this Niche profitable?

According to statistics, 52% of consumers have travelled to a specific destination after seeing an image or video of it on social media. Because Instagram is a visual platform, the travel niche will remain compelling and profitable.

5. Technology

Technology is always evolving and innovating. The list of technology you can promote on Instagram is (and will continue to be) endless, ranging from new drones to smart home technology.

Here are some sub-niche examples:

  • Internet of things.
  • Big data.
  • Gaming (Can be a whole Niche in itself)
  • Product discovery.
  • Tech reviews.
  • How to use new tech.

There are many blog sites that specialize in writing about the latest technology trends and innovations. These blogs often cover a wide range of topics, from the Internet of Things to gaming and tech reviews. If you’re interested in keeping up with the latest developments in the world of technology, then these blogs are a great place to start. One such blog is Gatherxp, which offers in-depth articles and reviews on a variety of technology-related topics.


Why is this Niche profitable?

The technology industry in the United States is one of the most profitable. This industry is expected to expand even further each year, providing Instagram users with limitless opportunities to capitalise on an ever-hungry market.

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Researching the market and your competitors before settling on an Instagram niche is always a good idea. It’s also a good idea to focus on a specific sub-niche rather than broadening your scope.

The most successful businesses provide customers with solutions they cannot find anywhere else. This article will assist you in determining the best niche market for you. According to Reelit, finding a niche that combines your skills and interests with your customers needs.

What is the best niche for you? Are there any popular Instagram niches that we have overlooked? Let us know your thoughts in the comment section.