Even though most people these days are focused on online positioning, traditional methods can still bring positive results. The same is related to commercial signs. Do you need a simple solution? Just make it similar to a logo on your website.
Also, if you need help, there are professionals experienced in making business signs. But an even more important detail is to craft a good one. Here are some things that will help.
Don’t Complicate
Source: custommade.com
In the world of marketing, less is more in many cases. The same goes for the sign that will represent your business.
If you are wondering how to keep it simple while making it efficient at the same time, the trick is to find a way to grab the attention, to make it easy to remember, and with a positive impression.
If that still sounds too complicated, just check out what popular brands are doing. Most of them have plain logos and signs with only a few colors. You would recognize a Pepsi logo even when the words are not there.
Choose the Right Colors
The biggest mistake you could make is to play with colors too much. Instead of that, determine which colors are suitable for your business. Consider the values you are sharing. An easy example is related to the eco-friendly market. In this case, the use of green color is quite obvious.
But what to use in other fields?
Source: businesssigns.net
Let’s say some common correlations.
The color red stands for power, it is a strong option that can easily catch the attention. The use of this color can highlight that your business is related to something dynamic, full of action, etc.
When it comes to oranges, the two most common meanings are related to creativity and offering something for a lower price.
A good example of the use of this color is Amazon, with a popular orange arrow as part of the logo. Well, that arrow stands for a cheap and efficient service this company provides.
It Must be Related to Your Brand
We already mentioned that most companies today invest more in digital marketing than traditional ones. But the second one must remain there as well, and it will attract customers if you do it right.
The approach is not complicated at all. The method is quite simple as making a logo for a website.
And again, the goal is to use a simple sign, straight to the point. if the name of your brand is easy to remember, then just make a simple sign, with a combination of two or three colors, and you got it.
On the other side, you can try the approach where you will use symbols and characters instead of letters.
You Want to Send a Message
A plain sign at the front door of your business is a simple task, right? Well, it depends on many factors. A plan that has nothing to do with your business is just a waste of money.
And if you think that making it larger will make a difference, you could be wrong again.
The good approach is to combine a quote, and a few words that describe it, and apply it to the sign.
If you don’t know how to choose one. Focus on what you are selling. For example, if you are offering electrical equipment, the sign can represent a specific device available in your store.
Lights Can Make a Difference
Source: odyseasigns.com
There is a thing that will always remain a trend. The lights. The interesting fact is that those old neon signs still serve the purpose. Neon lights have been a trend for decades. So, you cannot go wrong no matter the type of business you own.
There are other details related to lights. For example, if you have a shop window, that is a perfect solution to play around with lights.
For example, set the right alignment of products, and highlight them with lights. You don’t need to use the same color. For example, promoting a discount is usually done with orange or yellow, while most popular products can be highlighted with red.
It Must be on a Good Location
Setting a sign in front of the store is easy. But what to do in case that not a lot of people will pass nearby? It is not rare that businesses are either in some less visited streets or inside buildings.
The great solution in this case is that you can always rent space where you will promote your brand. There are endless solutions available, and your budget plays a huge role here. A sign that is in the center of the city will be much more expensive when compared to one placard near some random train station in a suburban area.
Do your research, check what is appropriate in your area for both the budget and efficiency.
Other solutions available are bus stops, buildings, vehicles, etc.
Combine and Test Different Options
Source: tuppsigns.com
This is not something to choose once and settle up with it. Marketing is a game that is changing all the time. There is a chance that people will get used to the existing models you are using for promotion. They will simply stop noticing them after some time.
That is the main reason to always add new things, so play around. Even rearranging the products in the store could add a level of refreshment.
The same is true for the sign. You can update it from time to time. The change doesn’t have to be a significant one. For instance, making a symbol thinner or thicker, or adding a new line with a new color will get noticed right away.
Last Words
In the end, I will repeat the same thing again, related to marketing as a game. It truly is a game, and you have to be prepared to be active all the time.
These tips are the basis you must follow, and the key is to be creative.
