9 crucial mistakes that can kill the ranking of your website
You also need to know how to word your content to impress. Here’s what you can do wrong when working on your website’s ranking:
- You drop content for design. Your website should be beautiful. That’s a fact. But if it only looks good and has poor content, it won’t be enough to keep your customers loyal to you. Content is what keeps customers coming back.
What good is a beautiful website if they can’t do anything with it? So make sure that when you create your website, you work hard on its content. Provide good visual aids, such as videos and images, that relate to the information. Use statistics to make your data more reliable. Create interactive content that is fun and invites exploration. If you only design these two aspects, your customers will decide to stay.
- They contact unreliable sources. Your SEO needs good links, and if you don’t know what sources you’re using, you risk losing rankings. Unreliable links are those that don’t have enough authority in the field, and since it’s hard to be vigilant at all times. You can’t ignore the bonding process. You lose the opportunity to score SEO points.
This way, you can take certain steps during the binding process to ensure that you make as few mistakes as possible. If you have outbound links, make sure you have a no-follow tag to pass the ranking authority to that page. It is useful to perform backlink analysis to ensure that all links contributing to a ranking position have authority and strength.
- You are indexing the wrong page. Some websites, such as. B. the terms and conditions page or the privacy policy page, have no value. These pages ultimately lower your ranking because they don’t contribute to your overall ranking. As a result, they are negatively evaluated by the SEO. You should keep an eye out for any site that is struggling to score. You need to identify each low page and make sure each page is not indexed. This can be achieved through meta robots tags and tag placement.
- You do not add keywords to tags. Your data should be structured, which you can easily add with header tags. Let’s say you’re taking notes. Part of taking notes is using the right titles and labels. Nobody likes messy content. However, when you use title tags, make sure you use keywords. The search engine must match the content to what users type into the search bar. If you don’t specify the topic of your content, the search engine will just ignore your content and you will lose your ranking.
- They prevent exploration by search engines. If you are working on your site and putting tags in the right places, you can forget about the robots.txt file. When you place a web page in this file, you are essentially preventing it from being displayed by a search engine. So if a search engine doesn’t get a clear indication of how your web pages should be ranked, you could end up losing a valuable page for a potential ranking position.
- You migrate without redirection. Your website may contain content similar to that of other websites. You need to tell the search engine what the same content is and what the original content is. If you don’t, the duplicate content will confuse the search engine. So you need to make sure you use redirects like 301 redirects to achieve this performance. If you don’t use redirects, users may find a copy of your site and not get a good user experience.
- You are not optimizing the network transmission speed. Even if you are working with web content, the process will not be successful if you do nothing about your internet speed. Users usually don’t have the patience to wait for your website to load. If you don’t solve this problem, you can expect a high bounce rate, as users may click away from your site. Make sure you optimize images and minimize all JavaScript files. Avoid using plugins and make sure you don’t use elements that take a long time to load.
- The mobile web page is not responding. Mobile phones have become an important part of the filing system. Search engines devote much of their ranking power to mobile-friendly websites. You should know that not everyone can or should use a laptop to surf the Internet. Therefore, it is preferable to create a mobile website. You can hire a web designer to create the best website for you, or you can use the WordPress platform to create a mobile-friendly website yourself. Don’t think that having a good website that works well on a desktop server is enough to get a good ranking.
- You do not check the site. You should check the performance of your website through website audits. This means making sure every part of your website works. You need to make sure that your website has no broken links and that you have canonical tags. If you don’t, you may never know what caused your rating to deteriorate. A web audit is also required to ensure that you are following all search engine guidelines, if any.
Supplement
As the owner of a website you want to score as well as possible in search engines. However, this is only possible if you know how to follow all the instructions of the referral policy. Only then can you get a profitable position. Make sure you’re not just working on your content, but also the technical side of SEO.
Make the necessary adjustments, such as. B. canonical tags, 301 redirects and use of keywords where possible. Check the speed of your website and make sure you do an audit of your website to find out all the links, including fixing broken links.
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