6 Ways to Increase Your Bottom Line With eCommerce

Many businesses are seeing the benefits of eCommerce. As a result, more and more companies are establishing themselves as online retailer. However, it is still crucial to have a brick-and-mortar store to reach your customers on both fronts. Whether you’re just starting or looking for ways to increase profits, here are six methods from Common Thread Collective that will help you maximize your bottom line with eCommerce!

Invest in a Custom eCommerce Website Design for Your Business

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The first step to a successful eCommerce business has an attractive and functional website. While platforms like Shopify and Squarespace offer pre-made website designs, you’ll see better results if your site was custom built for eCommerce. To make custom build website designs, you can hire an eCommerce development agency like RVS Media. You’ll see better results if your website is custom-built.

A custom website design allows you to incorporate features made specifically for eCommerce, such as an easy-to-navigate layout, mobile-responsive design, and product search capabilities. Using engaging visuals and product descriptions can drive conversions and increase sales.

When it comes to eCommerce, visuals are extremely important. Not only do they help to engage customers and drive conversions, but they also help to improve the overall aesthetics of your website.

Eye-catching images and well-written product descriptions can make a big difference in how successful your eCommerce business is. In order to create visuals that will engage customers and increase sales, you’ll need to consider a few things:

  • Use high-quality images that are properly formatted for the web.
  • Make sure your images are properly cropped and edited.
  • Write interesting and engaging product descriptions.
  • Use customer testimonials and social media posts to showcase your products.

Customer testimonials are another powerful element to consider for your products. With the help of customer reviews, potential customers get an idea of what they can expect if they purchase a certain product. Social proof is key in motivating customers to buy products on websites.

Using social media posts is another great way to increase sales and drive engagement with eCommerce. Social proof is very powerful in that it helps to establish trust with potential customers, which can lead to increased conversions. You can also use social media posts to create engagement through contests and giveaways.

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Optimize Your Site for Conversion

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Once you have an attractive website design in place, you’ll need to optimize your site for conversion. Using tools like heat mapping and eye-tracking will allow you to determine what your customers are looking at on your website. This information can help you better understand which visual elements attract their attention as well as where they look on the page.

Using heat mapping tools is also a great way to learn how people interact with each product or category on your eCommerce site. You’ll get a better idea of which parts of your website customers find to be engaging and informative. By optimizing your site for conversion, you can improve user experience and ultimately drive sales and increase profits!

Drive Traffic Through the Right Channels

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It goes without saying that driving traffic is essential for any eCommerce business. With so many different ways to market your business, it can be overwhelming to determine where to start. In order to drive traffic and generate leads, you’ll need a well-rounded strategy.

You should consider using search engine optimization techniques for your eCommerce site as part of your overall marketing plan. SEO is a long-term strategy that helps increase visibility on organic Google searches, which is helpful for generating leads and increasing conversions.

Content marketing:

A content marketing strategy can also help generate leads for eCommerce websites. By creating blog posts, articles, videos, infographics, and other forms of compelling content, you attract the right customers who are looking for what you have to offer. Online content can also help improve your SEO by increasing backlinks.


Getting featured in publications, whether online or offline, is another great way to drive traffic and generate leads. Journalists are always looking for exciting stories so being featured in the news can be a great way to increase brand awareness and drive more traffic to your website.

Offline marketing:

Although not every business has the budget for traditional offline marketing strategies, there are still some effective ways you can attract customers in real life. You could hold events such as product demos or seminars in the community at libraries, schools, or even churches. You could also consider using newspaper ads and billboards to drive traffic and generate leads.

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Optimize Your Website for Search Engine Visibility

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It is essential to have your website show up on search engine results pages (SERPs) to attract potential customers. However, many websites don’t have the necessary SEO components to be competitive. To boost your website’s rank in Google and other search engines, you’ll need to optimize your website for search engine visibility.

This includes incorporating relevant keywords throughout your site, developing an effective SEO strategy, and submitting your website to search engines. SEO tactics such as keyword optimization and link building can help improve your ranking and visibility.

Quality backlinks:

Backlinks are links from other websites that point to your website. They’re a great way to increase your page rank and drive organic traffic through SEO. By creating high-quality backlinks, you can attract more visitors to your site who may end up buying products or subscribing to your email list.

Pay per click advertising:

PPC advertising is a great way to drive targeted traffic to your site quickly. Whether you use Google Adwords or Facebook ads, running PPC campaigns can help increase conversions and generate leads for eCommerce businesses.


Email marketing is a win/win for both customers and eCommerce businesses. Whenever someone signs up for your email list, you can use it as an opportunity to send them valuable offers or resources that they might be interested in. In turn, they’ll have instant

Integrate Social Media Marketing into Your Overall eCommerce Strategy

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Social media platforms are a great way to connect with current and potential customers. You should integrate social media marketing into your overall strategy to maximize your eCommerce business. This includes creating profiles for your company on popular platforms like Facebook, Twitter, and Instagram.

It’s also important to develop engaging content that will attract attention and encourage followers to visit your website. You can encourage customer engagement by hosting contests and giveaways on social media. Integrating social media marketing into your overall eCommerce strategy can help boost traffic to your site and increase customer loyalty.

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Social media is a great way to drive traffic and generate leads for eCommerce sites, especially if you use it as part of your SEO strategy. Having a strong social media presence on Facebook and Twitter can help increase brand awareness as well as improve search engine results on Google.

Offer Customer Incentives, Such as Free Shipping or Discounts to Increase Sales

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To boost sales, many eCommerce companies offer incentives such as free shipping on orders over a certain price point or discounts for first-time customers. This is a great way to encourage customers to purchase and increase your bottom line.

You can also offer discounts for bulk purchases or seasonal sales. You can also offer loyalty rewards programs to encourage customers to keep coming back to your site. Offering these deals can help you gain new business while encouraging repeat purchases from frequent shoppers!

Utilize Third-Party Fulfillment Services to Streamline Order Processing and Shipping

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Third-party fulfillment services can help you streamline order processing and shipping. This can save you time and money by processing and shipping orders by a third party. This service can also help you manage your inventory and track orders.

There are many different fulfillment services to choose from, so it’s important to do your research and choose the one that best fits your needs. This will save you time and money, allowing you to focus on growing your business.

Learn more about fulfillment options at https://redstagfulfillment.com/order-fulfillment/.

Final Thoughts

When it comes to your eCommerce business, there are many ways you can get the most out of what you have. You may not be able to invest in everything at once, so think about which areas will offer the biggest return for your investment and start with those first.

For example, if you want more people to find your site through search engines than social media networks, focus on SEO optimization rather than doing both simultaneously. That way, when someone searches online, they’ll find exactly what they need from your company quickly and easily without having to go any further into their Facebook or Twitter feed where competitors could entice them away before they make a purchase decision.