It goes without saying that the ultimate goal of every business of any kind is to increase their sales volume. Likewise, online businesses all around the world try hard to get more traffic on their platform. However, if you think that more traffic would get the job done for you, you are wrong.
Even though more traffic plays a crucial role in your business to sell more, it is not sufficient at all. There are many businesses with considerable daily traffic, struggling with low conversion rate due to several shortages within their website.
We, through this article, will get you to know the best tactics to convert more leads into loyal customers.
How to convert leads to loyal customers
Source: forbes.com
There are quite a few methods to take advantage of, when it comes to converting leads into loyal customers. Here, we will go through the methods that work best for all kinds of online businesses.
1-Research your audiences’ taste and preferences
Having a deep knowledge and understanding of your audiences’ preferences, how they want to see your products, their preferred way to gather information about your products and many other factors are the most valuable information you can gather through precise research. The survey must be designed in a way that the outcome would accurately outline the elements that inspire your audiences to fulfill their needs through your online platform.
2-Clear CTA (Call to Action)
Design easy to understand call-to-action, in order to motivate your visitors to act. Regardless of the type of action you want your leads to make, the call-to-action must be designed user friendly and easy to understand, so users will be eager to act, once they find your services or products suit their needs best. Otherwise, new visitors must be guessing about the next step, which must be the last thing you want to happen to your leads!
3-Optimize your website
Improving your visitors’ experience when navigating through your website is the main building block for a high conversion rate. Your website visual appearance, loading speed, mobile responsiveness and a lot more that all sit under UI/UX design and enhancement, would play a crucial role on your leads’ behavior to be converted to loyal customers. Your website must be designed professionally and the design itself should be in line with design trends. Websites with outdated appearance don’t have much chance to convert your leads.
4-Quality Contents
Generating quality content in a reasonable timeframe is one of the most important factors, when it comes to SEO. Relevant and informative content is very advantageous to rank high on Google and increase your website’s traffic. However, this is not the only advantage of creating good content. People who are navigating through your website to get information about a product they are planning to buy, would consider the quality of the content that you provide on that particular product or service. Obviously, the more informative the content is, the more probability for visitors to take action. Hence, quality content helps your conversion rate to improve.
5-Social Media
Considering the popularity of social media these days, it’s always a good idea for your business to be presented on social media, in order to socialize with your leads! Even if you have a well-designed website, you must also build a social aspect of your business on an appropriate social media platform. Social media can convert your leads easily and the beauty of your business social media account is that a customer with a good experience of your services, would share their thoughts on your page, that would most probably encourage other leads to convert. However, you must choose your business social media carefully, as not all people use the same social media. Depending on your targeted audiences, their age, gender and needs, the proper social media platform must be selected for your business.
6-Follow up with potential customers
Being in contact with potential clients is extremely important. Your leads must be contacted through phone calls, emails, SMS and other communication tools, in order to encourage them to take action. You must bear in mind that following up would definitely help some leads to convert.
Source: forbes.com
Fight smartly for more conversion
You must fight for more conversion, against other market participants within your industry. Your persistence and consistency would play a vital role in your goal of increasing your conversion rate. However, you must pursue your goal in the right direction. To do so, make sure to work with a professional SEO agency to have a professional SEO plan. Furthermore, your SEO plan must be executed precisely and more importantly should be measured on a reasonable timeframe to ensure you are moving on the right track.
There are quite a few reputable digital marketing service providers in the market. However, to make things easier for you, we would like to recommend Websima DMCC.
Websima is one of the best web design and digital marketing service providers with more than a decade of experience in UAE and international market.
Websima has managed to create a proven track record of success by delivering quality projects to a wide range of clients across different industries.
If you are not happy with your conversion rate, or even if you are at the early stage of running your ecommerce business, do not hesitate to contact Websima and ask for a free consultation meeting. You will have the chance to explain your project in confidence, and they will get back to you with a solution that works perfectly for your business.
