8 Tips For Developing a Successful TikTok Marketing Strategy in 2024

Businesses from all over the world use at least one social media platform for advertising their goods/services. In fact, if you login into your Facebook or Twitter account and type in the first brand that comes to your mind, it’s highly possible that you’ll see that brand’s page. However, there is one social media platform that a lot of businesses fail to use for their marketing efforts – TikTok. If you are interested in working with a social media agency visit sortlist.co.uk.

TikTok is gaining hundreds of new users every day, which is why you need to ensure that you utilize it as well, but, if you have never utilized this app before, you might be looking for some tips that’ll assist you with creating a successful marketing strategy. Luckily, the list below is going to feature some of the tasks that you need to focus on, so, without further ado, let’s look at what you need to do:

1. Embrace All of The Current Trends

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You don’t really need to spend hours on TikTok in order to learn that it’s all about current trends. Some of them simply appear from nowhere, while others are connected to some events that are happening around us. And since millions of individuals participate in making videos revolving around one popular topic, you should do it as well.

Why do you need to do this? While, besides improving your views, you’ll be capable of generating new content that users truly want to view. This implies that you’ll always have new content to post, instead of losing time trying to learn what you should record next. Hence, you could scroll through the explore page, get some concepts of what’s popular, and then generate content that’ll bring you views.

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2. The Niche You Opt For is Important

When I first began using TikTok, I usually watched videos revolving around some life hacks and funny animals, however, this platform is so much more than that. This is exactly why there is a niche for every single business out there. So, if you’re interested in targeting people with children, you’ll have to produce content that they can relate to and that they value.

By posting videos that are designed for specific people, your audience will eventually discover it, and once they connect with you, you’ll be ready to start growing a community that’ll go beyond the platform. To find your niche, you must spend some time browsing through the app, look at what your competition is doing, and learn how you could be better.

3. The Hashtags Must Be Right

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Like all the other platforms out there, users on TikTok usually apply hashtags to discover content and when they press the “Discover” button, they can see a list of trending hashtags. There are several benefits of using them, but the most important ones are reaching new followers, learning more about your competition, and increasing the reach of your content.

Keep in mind, there are also various tools such as TikFuel that could assist you with reaching more users and getting more views, hence, you may want to think about using such online tools as well. By choosing to do so, you’ll be capable of getting new followers that could potentially turn into paying customers.

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4. Encourage Your Followers to Communicate With Your Brand

If there is one thing that you must take away from this article, it’s the fact that you must encourage and support user engagement. The comments section is perfect for communicating with your followers – and potential clients – hence, you should definitely strive to use it.

Keep in mind, the platform will rank the comments based on how many ‘likes’ they get, which means that you’ll really want to think of what you’ll post. So, avoid making some generic comments, and instead, strive to always make them meaningful and informative for your followers.

5. You Must Post Frequently

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Frequent posting is one of the most significant things that you could do in order to be successful on this app. The more content you post, the more followers you can gain. Besides this, it’ll be simpler for people to find your business account, meaning that they could decide to follow you after watching a few videos you posted.

6. The Content Must Be Fun With Clear Descriptions

By now, you probably know that the videos you post can be a minute-long, however, you don’t really need a one-minute video to get your message distributed across the platform. Keep in mind, whatever you choose to do, you should never, I repeat NEVER upload generic ads.

Hence, you must ensure that your content is appealing to people, without resembling a video that is made by a professional marketing organization. Additionally, you’ll want to ensure that all the descriptions are clear and more importantly, you’ll want it to encourage engagement.

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7. Challenges = A Lot of Benefits

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Hashtag challenges are one of the most popular fads on TikTok, and it’s actually perfect for increasing your brand visibility and awareness. So, you might want to set up a challenge for your followers that are willing to try the challenge you have set up. Remember, it should be something that they can actually do, and if you opt for rewarding the best videos with a free item, you’ll help your business grow.

8. Balance is The Key

Last on our list, but not less important is the fact that you’ll still want to brand your content. What does this mean? Well, it means that you need to find a perfect balance between the content that is meant for people to have fun and the ones that’ll actually help you advertise your products.


Although a lot of people think TikTok is a complicated app, it actually isn’t, and you could use it for advertising your business. And, if you choose to follow some or all of the tips we mentioned in the article above, you’ll be capable of creating a marketing strategy that’ll help your business thrive.

Hence, now that you have learned all of the things that you might want to try and do, you really shouldn’t lose any more of your time. Instead, download TikTok, and start with the first tip we mentioned in our list – which is taking a look at all the popular videos and trends on the platform.